You don't need to be famous everywhere.

You just need to be the obvious choice in your neighborhood.

Here's the 90-day plan to make that happen.

Days 1-7: Foundation

Claim your territory

Google Business Profile: Complete and optimized
Apple Maps: Listed correctly
Yelp: Claimed and updated
Facebook: Page with correct info
Instagram: Bio with location + booking link

Audit your online presence

Is your address consistent everywhere?
Are your hours correct?
Does your phone work?
Does your booking link work?

Fix everything before moving on.

Days 8-21: Reviews blitz

The goal: 20 new reviews in 2 weeks

Day 8-10: Text/email your 20 best clients: "Hey [Name]! Would you mind leaving us a quick Google review? It helps new clients find us. [link]"

Day 11-21: Ask every happy client in person: "If you have a minute, a Google review would mean a lot to us!"

Respond to every review within 24 hours—positive and negative.

Days 22-35: Local partnerships

Find your neighbors

Who else serves your ideal client?

Gyms/fitness studios
Boutiques
Coffee shops
Wedding vendors
Real estate agents

Propose cross-promotion

"Hey, I run [salon] down the street. Want to swap referral cards? You send clients to me, I send them to you."

Easy partnership ideas

Leave cards at each other's locations
Share each other's social posts
Offer exclusive discount for their clients
Co-host a small event

Days 36-50: Content push

Show your work

Post daily for 2 weeks:

Before/after transformations
Behind-the-scenes process
Client testimonials (with permission)
Tips and education
Your personality and team

Local hashtags

Use neighborhood-specific tags:

#[Neighborhood]Salon
#[City]HairStylist
#[Neighborhood]Beauty

Location tagging

Tag your location on every post. Helps local discovery.

Days 51-65: First-timer campaign

Create a "New to Us" offer

Something compelling for first-time visitors:

Complimentary add-on with first service
Consultation + mini service at reduced rate
First visit discount (small, 10-15%)

Promote it

Google ad targeting your neighborhood
Social media posts
Flyers in partner locations
Window signage

Track conversions

How many new clients came from the offer? What's their retention?

Days 66-80: Referral activation

Launch a referral program

Simple structure: "Refer a friend, you both get [reward]."

Example: Referrer gets: $15 off next service New client gets: 10% off first visit

Announce it

Text/email to all clients
Signage in salon
Mention at checkout
Social media post

Track referrals

Know who's sending you business. Thank them personally.

Days 81-90: Retention focus

Reactivate dormant clients

Who hasn't been in for 3+ months?

Send a "We miss you" message: "Hey [Name]! It's been a while—we'd love to see you. Here's $10 off your next visit: [link]"

Install rebooking habits

Train yourself (and staff) to ask every client: "Want to book your next appointment before you go?"

Measure retention

What % of first-timers came back? What's your 90-day retention rate?

Day 90: Assess and plan

What to measure

New Google reviews (and average rating)
New client count
First-timer conversion rate
Referrals generated
Retention rate improvement

What worked?

Double down on winners. Drop what didn't move the needle.

What's next?

Plan the next 90 days based on learnings.

The compound effect

No single tactic makes you the neighborhood favorite.

It's the combination:

Visible online
Strong reviews
Local partnerships
Regular content
Active referrals
Great retention

Stack them over 90 days. Watch what happens.

👉 Vinci 26 gives you the booking page, client tracking, and follow-up tools you need to execute this plan—all in one place.

Build something that's truly yours.

Your 90-Day Plan for Taking Over Your Neighborhood