Ten years ago, beards were for lumberjacks and hipsters.

Today? Beards are everywhere. And so is the demand for beard services.

The men's grooming market hit $78 billion in 2025. Beard care is the fastest-growing segment.

If you're not offering beard services, you're leaving money on the table.

The Opportunity in Numbers

55% of men now have facial hair
47% of bearded men get professional beard services
Average beard trim: $15-25 (5-10 min of work)
Average hot towel shave: $35-50 (20-30 min)

That's $45-150/hour potential—often higher than haircuts.

Services to Consider

Tier 1: Basic (Easy to Add)

Beard Trim - $15-25

Shape and clean up
5-10 minutes
Minimal equipment needed
Can add to any haircut

Beard Line-Up - $10-15

Clean cheek and neck lines
5 minutes
Great add-on service

Tier 2: Premium (More Skill Required)

Hot Towel Shave - $35-50

Full straight razor experience
20-30 minutes
Requires straight razor skills
High perceived value

Beard Design/Sculpting - $30-45

Custom beard shaping
15-25 minutes
Requires consultation
Great for longer beards

Tier 3: Treatments (High Margin)

Beard Conditioning Treatment - $20-30

Hot oil application
Deep conditioning
15-20 minutes
Low skill, high margin

Beard Color - $25-40

Cover gray
20-30 minutes
Growing demand from 40+ clients

The Equipment You Need

Essential (under $200):

Quality beard trimmer with guards: $80-150
Beard comb set: $15
Beard brush: $15
Basic beard oil to use/sell: $50

For hot towel shaves (add $200-400):

Straight razor or shavette: $50-150
Hot towel warmer: $80-120
Quality shave cream: $30
Aftershave/balm: $40

Total investment: $200-600

One week of beard services pays for everything.

Pricing Strategy

The Combo Play: Haircut: $35 Haircut + Beard Trim: $50

You're charging $15 for 5-7 minutes of extra work. That's $120+/hour incremental.

The Premium Experience: "The Full Treatment" - Haircut + Hot Towel Shave: $75-90

Positioned as luxury. Booked for special occasions (dates, interviews, weddings).

The Maintenance Plan: Monthly beard membership: $60/month Includes: 4 beard trims + 1 treatment

Locks in recurring revenue.

Common Beard Service Mistakes

❌ Rushing beard work Beard clients expect attention to detail. A sloppy trim loses them forever.

❌ One-size-fits-all approach Every beard is different. Consult before cutting.

❌ Ignoring the skin underneath Beard health = skin health. Offer treatments, not just trims.

❌ No home care guidance Send them home with tips and products. Builds loyalty and retail sales.

Training Resources

If you're not confident with beards yet:

YouTube: Tons of free tutorials from master barbers
Andis/Wahl workshops: Often free, in-person training
Barbering courses: Many offer beard-specific modules
Practice: Offer discounted beard services while learning

The skills aren't hard. Attention to detail matters more than technique.

The Straight Razor Question

Should you offer hot towel shaves?

Pros:

Highest margin beard service
Ultimate "barbershop experience"
Differentiates from competitors
Clients remember it forever

Cons:

Requires certification in most states
Liability concerns
Time-intensive
Not for beginners

My take: Add beard trims first. Get comfortable. Then consider straight razor services if there's demand.

Marketing Beard Services

To existing clients: "Want me to clean up the beard while you're here? Just 10 minutes, $15."

To new clients: Instagram before/afters of beard transformations get massive engagement.

Positioning: Don't be "the barbershop that also does beards." Be "the beard specialists who also cut hair."

Start This Week

Add "Beard Trim" to your menu - $15-20
Offer it to every bearded client - "Want me to shape that up?"
Post one beard transformation on social
Track uptake for 30 days

You'll be surprised how many clients say yes to something they didn't know they wanted.

👉 Vinci 26 lets you track beard services separately—so you know exactly which services drive your profit.

Build something that's truly yours.

Beard Services Are Booming: How to Add Them to Your Menu