"What do you recommend?"

Clients ask this all the time. They're overwhelmed by options. They want guidance.

Service bundles are that guidance—packaged and priced to benefit everyone.

Why bundles work

For clients:

Simpler decisions
Perceived value (savings)
Complete experience
Feels curated and premium

For you:

Higher average ticket
Predictable service time
Introduces clients to new services
Easier to schedule

The psychology of bundling

When faced with many choices, people freeze. It's called decision fatigue.

Bundles reduce cognitive load:

"Choose from 47 services" → Overwhelming

"Choose from 3 signature experiences" → Easy

You're not limiting options. You're curating them.

Bundle types that work

The Signature Experience

Your most popular services, packaged together.

Example: "The Complete Refresh"

60-min massage
Express facial
Scalp treatment
Price: $180 (vs. $210 à la carte)

This becomes your flagship—what you're known for.

The First-Timer

Designed for new clients to sample multiple services.

Example: "New to Us"

Consultation
Mini facial
Hand treatment
Price: $75 (introductory)

Low commitment, high value, builds relationship.

The Maintenance Package

For regulars who come monthly.

Example: "Monthly Glow"

4 facials (one per month)
10% off retail during package
Price: $320 (vs. $360)

Locks in recurring revenue.

The Special Occasion

For events, celebrations, or gifting.

Example: "Bridal Prep"

Pre-wedding facial (1 week before)
Day-of makeup
Mimosa and relaxation
Price: $250

Emotional purchase, higher margins.

How to price bundles

The sweet spot: 10-20% discount vs. individual pricing.

Less than 10%: Doesn't feel like a deal. More than 20%: You're giving away too much.

Example calculation:

Service A: $80
Service B: $60
Service C: $40
Total à la carte: $180
Bundle price: $150-160 (15-17% off)

Naming matters

Generic names don't sell:

"Facial + Massage Package" ❌

Evocative names create desire:

"The Sunday Reset" ✅
"Total Renewal Experience" ✅
"The Stress Melter" ✅

The name should promise a feeling, not list components.

Where to feature bundles

On your booking page:

Top of the service menu
Separate "Experiences" section
With photos and descriptions

In-salon:

Menu cards
Wall display
Mentioned during consultation

Online:

Social media features
Gift card options
Email campaigns

Seasonal bundles

Rotate offerings to create urgency:

Spring: "Spring Awakening" - Renewal, exfoliation focus

Summer: "Beach Ready" - Hair, skin prep

Fall: "Autumn Reset" - Repair summer damage

Winter: "Holiday Glow" - Party prep, gifting

Limited-time bundles create FOMO and give you content to promote.

Track what sells

Not all bundles will hit. Track:

Which bundles sell most
Which services are most requested as add-ons
Average ticket with vs. without bundles
Bundle vs. à la carte ratio

Double down on winners. Retire losers.

Start simple

You don't need 10 bundles.

Start with:

One signature bundle (your best-seller combo)
One first-timer bundle (low barrier)
One seasonal bundle (rotate quarterly)

See what works. Expand from there.

Make decisions easier, revenue higher

Bundles aren't about discounting. They're about packaging value in a way that serves clients and grows your business.

👉 Vinci 26 lets you create service packages with custom pricing, durations, and descriptions—easy to book, easy to track.

Build something that's truly yours.

Service Bundles That Sell Themselves